EA doesn’t get enough credit for how it handles acquisitions, apparently | PC Gamer - reynoldscatiche
EA doesn't get decent credit for how information technology handles acquisitions, apparently
Ea CFO Blake Jorgensen reckons the publisher should get more credit for how it handles its studio acquisitions, in a line that's likely to send chills down the spinal column of anyone still reeling over the loss of countless studios axed by the company.
During yesterday's financial report (canned here), Jorgensen expressed praise for the publisher's recent $1.2 billion acquirement of racing sim developer Codemasters. The studio's latest F1 title is currently exceeding sales expectations, a success Jorgensen puts down to how quickly Codemasters was able to mix with EA's publishing and selling efforts.
"Information technology's to the testament of an olympian gritty development squad that was able to bring on the properly assets, to produce the exact marketing materials to help us drive this business and the teams temporary together," same Jorgensen. "And you know what? I think we don't get enough credit for that."
The real win for EA is Apex Legends developer Respawn. Vertex Legends brought in terminated 13 million weekly active players last season, with EA prognostication "outstanding growth" for the battle royale going forwards. The publisher would, of course, like to take its share of the mention for this boom.
"Respawn has evidently driven the amazing development of Apex, but they've partnered with us super well to drive what is now—it's coming up to almost $2 billion in business concluded two years. That's unhearable of in our industry. And I'm non sure we get enough quotation for it."
This does, of course, immediately encircle hollow in the light of how many studios EA has closed in even its ain Recent epoch chronicle. Dead Space may live getting a remake, but it was only quaternion days ago that series creator Unlogical Games was unsympathetic away the publisher. That's not to mention sore musca volitans like Command & Conquer creator Westwood, or Pandemic Studios getting shut toss off before it could realise its vision for Star Wars Battlefront 3.
Even Ea's so-named card minor, Respawn, has arguably been done dirty by the publisher at times. Apex Legends may take in hit tall, but it's delicate to forget Titanfall 2's infamous launch—with EA choosing to release the less established shooter right-handed between its possess Field 1 and Activision's Bid of Duty: Infinite Warfare. Predictably, Titanfall 2 unsuccessful to meet sales expectations.
EA might be doing well by its acquired studios right forthwith. Simply there's yet plenty cause to follow wary things won't go Confederate States should F1 or Apex get down flunk to meet expectations.
20 long time agone, Nat played Jet Set Radio Hereafter for the first meter—and she's non stopped intellection all but games since. Connection PC Gamer in 2020, she comes from three days of freelance reportage at Rock Paper Shotgun, Waypoint, VG247 and more. Embedded in the European indie scene and having herself mature critically acclaimed small games like Can Androids Pray, Nat is always looking a new curiosity to scream about—whether it's the incoming best indie beloved, or simply someone modding a Scotmid into Covert Mesa. She's also played for a competitive Splatoon team, and unofficially appears in Apex Legends under the pseudonym Horizon.
Source: https://www.pcgamer.com/ea-doesnt-get-enough-credit-for-how-it-handles-acquisitions-apparently/
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